Reumé of Jordan M. Gadapee

The Gist (Executive Summary)

I lead teams in building scalable, brand-aligned products that create lasting value for customers while driving sustainable business growth. 

  • Scaled SaaS products from MVP to $12M+ ARR; maintained $25M+ ARR profitability across multiple platforms.

  • Built HIPAA-compliant messaging platforms, expanding into healthcare, government, and financial markets.

  • Founded and scaled a second HQ; hired cross-functional teams to 125+ employees.

  • Maintained above-average user engagement product metrics year over year (including 50 %+ user stickiness).

  • Led product strategies contributing to $150M+ in venture funding and successful M&A outcomes.

  • Expert in regulated markets (HIPAA, A2P 10DLC, GDPR, SOC 2) and product-led growth execution.

Software Product Executive &  Brand Strategist

I scale SaaS companies through product vision, operational leadership, and customer-driven growth. I’ve grown products from MVP to $10M+ in revenue, maintained $25M+ ARR with profitability across multiple platforms, launched patented innovations like the first HIPAA-compliant SMS solution, and led product transformations that helped secure over $150M in funding. 

Along the way, I've scaled teams from single digits to over 125 employees and founded a second HQ (including managing an office build-out) for product, design, and engineering teams. Additionally, I have had the great pleasure of leading cross-functional initiatives that spanned Product, Engineering, Design, Marketing, and Customer Success.

Enduring software isn’t an accident — it’s the result of disciplined development processes and brand-driven strategy. I build products that maintain 50%+ year-over-year stickiness, expand into regulated markets like healthcare and government, and lead multimillion-dollar customer acquisition programs while sustaining product-led growth. I drive M&A outcomes through product strategy — leading pitches, integrating teams, merging customer bases, and partnering with founders, CEOs, and boards to scale businesses. I build products that earn loyalty, anchor growth, and scale companies. This is how:

  • Transparency across product development and company operations is essential.

  • Testing, measurement, and customer feedback are cultural norms, not afterthoughts.

  • Scalable, disciplined product processes create freedom to grow quickly and securely.

  • A product’s alignment with its brand promise is fundamental to customer trust, long-term success, and financial growth.

  • Great companies are built when teams deliver software that reinforces who they are — not just what they sell.

Work History

Inunity — Chief Product Officer
2023–Present

Lead product strategy, roadmap development, and operational integration across a portfolio of SaaS messaging platforms (Textline, Textedly, Mozeo). Responsible for driving revenue growth, product-market fit, user acquisition, and compliance in a regulated communications sector.e.

Highlights:

  • Maintained $6M+ product profitability through scalable roadmap practices and brand-first product positioning.

  • Delivered scalable messaging systems, delivering billions of messaging segments annually.

  • Built compliant, scalable SMS trial systems that reinforced product trust and aligned with Inunity's brand commitment to transparency and compliance.

  • Directed a high-retention product merger (80% customer retention, 70% revenue capture).

  • Introduced experimentation frameworks that improved signup conversion by 5%.

  • Transformed feature sets to expand software into new market verticals.

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Textline — Chief Product Officer
2018–2022 (Acquired)

As one of the first employees and product leader at Textline, I scaled the platform from MVP to a category-defining business messaging product. Oversaw full lifecycle product strategy, roadmap delivery, compliance innovation, and customer acquisition programs.

Highlights:

  • Grew revenue from MVP to $10M; expanded customer base to 10,000+ users.

  • Designed and scaled the HIPAA-compliant SMS platform, embedding brand trust and compliance into the product's core user experience.

  • Structured product testing and customer feedback loops to ensure brand-aligned product adoption and sustained growth (50%+ stickiness for 5+ years).

  • Established performance-driven hiring practices that doubled average SaaS employee tenure.

  • Led rollout of HIPAA, GDPR, TCPA, and SOC2-compliant product offerings.

——

Radius Intelligence — Chief Creative Officer & Product Lead
2010–2017 (Acquired)

Drove Radius' transformation from a local news app (Fwix) to a high-growth SMB data platform serving Fortune 500 clients. Played key roles in product repositioning, platform scaling, and operational growth as the company raised $150M+ in venture funding.

Highlights:

  • Repositioned product from a consumer-powered news app to a SMB data services market; supported fundraising rounds.

  • Directed product UI/UX strategy to improve enterprise adoption rates.

  • Founded and led a new Austin office to expand design, product, and engineering capabilities.

  • Scaled technical teams from 10 to 150+ across multiple functions.

  • Oversaw $1M+ annual event marketing budgets (Dreamforce, Salesforce World Tour).

Product-Technical Bridge & Tooling

  • Though not an engineer, I am a technically fluent product leader with strong front-end and system integration skills and technical understanding.

  • Create high-fidelity prototypes and write detailed product specifications to streamline MVP builds.

  • Collaborate directly with engineering leadership and QA across concept, build, and launch.

  • Skilled with analytics platforms including Mixpanel, Segment, and Google Analytics for product optimization and user behavior tracking.

  • Practiced in Agile, Lean, Waterfall, and Kanban methodologies; manage Now-Next-Later roadmaps and prioritize using BRICE frameworks.

Telecom Compliance & Regulatory Navigation

  • Led compliance programs for CTIA, A2P 10DLC, HIPAA, GDPR, SOC 2, TCPA, CCPA.

  • Built sustainable trial programs and pre-registration workflows under carrier regulations.

  • Early ISV integration with The Campaign Registry across Twilio, Bandwidth, Nexmo, Signalwire, and other provider systems.

  • Skilled in MVP scoping, technical integrations, and API-first product design.

  • Hands-on with analytics platforms (Mixpanel, Segment, Google Analytics) for funnel optimization and user testing.

Misc Career

Founded and ran a technology-focused agency helping businesses adopt early digital platforms and create scalable online solutions. This expertise, combined with my education, made me a desirable asset for several universities, where I developed curricula to modernize design education for digital products and software markets.

Highlights:

  • Delivered web-first solutions and CRM integrations for mid-sized enterprises.

  • Co-founded Donate Design, the first U.S. nonprofit student-run digital studio (still operating).

  • Developed and taught digital product design curricula at the University of Iowa and Illinois State University.

  • Co-founded and sold an early-stage file delivery distribution startup.

  • Modernized design curricula to emphasize software development as an Assistant Professor at the University of Iowa and Illinois State University 

Advisory & Independent Work

  • Product Strategy: Advisor to Bettervoice (acquired), VIDA (AI enablement), and other confidential early-stage SaaS startups.

  • Social Impact Work: Product design lead for Community First! Village (NYT-featured nonprofit).

  • Creative Ventures: Led brand and growth strategy for niche app campaigns and consumer products (e.g., Origin Wines, Western Darlin).

  • Education and Mentorship: Developed modern UX/UI curricula at the University of Iowa and Illinois State; active mentor to emerging product leaders.

Entrepreneurship: Founded and sold a video game distribution network; founded and sold a digital software agency; invested in SaaS and residential real estate portfolios.