Hi, y’all.
I’m Jordan Gadapee, a GTM and product software executive in Denver. I build the product, or the pipeline that sells it. Sometimes both. Lately that’s meant being CMO at Vida.
- ExitsTextline and Radius, both built from the early days and both acquiredTextline & Radius
- Trail runnerFoothills of the Rockies, mostly. Dirt and a view beat a fast splitOff the clock
- PatentsInvented and patented the first HIPAA-compliant SMS solutionTextline
- DegreesBFA, MA, and MFA, all in graphic design. Louisiana Tech, then IowaBefore all this
- Girl dadTwo daughters, both amazing teenagers. My best work, by a mileOff the clock
- FundingI’ve had the privilege of helping companies I’ve worked for raise $175M+Radius & Textline
- DuneAll-time favorite book. I co-founded a book club and love to readOff the clock
- WorkSleeves-up exec. I love design, dabble in code, and nerd out on processHow I work
- DartsI sling in a league. Usually cricket. Happy to talk shop over a beerOff the clock
- IPOTook an AI company public with a team of fewer than ten. Yes, tenVida
- ProfessorTaught design and wrote curriculum for Iowa and Illinois StateU of Iowa & IL State
- SMSThree business texting platforms as CPO. 10k+ users, billions of textsTextline & Inunity
- FoodieReally great food and really cheap food. Both, enthusiasticallyOff the clock
- AustinFounded Radius’s second HQ there as the team grew from 10 to 150+Radius
- Public companyDrove the story to IPO and contributed to the S-1 filing along the wayVida
- DogHappy owner of the greatest one on earth. Not up for debateOff the clock
- RevenueGrew Textline from an MVP to $12M in ARR, one customer at a timeTextline
- Video gamesLove to play them. Founded and sold a game downloads site in collegeOff the clock
- SEO/AEOImproving Vida’s results one day at a time. Page four to page oneVida
- 26.2 milesFinished the Austin Marathon, plus dozens of halfs along the wayOff the clock
- Donate DesignCo-founded the first U.S. nonprofit student-run studio. Still goingUniversity of Iowa
- TokenizedThe first-ever stock tokenization timed to the same moment as an IPOVida
- ComplianceHIPAA, GDPR, TCPA, SOC 2, 10DLC, CTIA, CCPA. Shipped under all of themTextline & Inunity
- CPOTwice. Textline, then Inunity, a business messaging companyTextline & Inunity
- ManagerLove recruiting and hiring. My teams boast higher-than-average tenureHow I work
- AgencyFounded and ran a digital agency before any of this. Sold it, tooBefore all this
- ProductMaintained 50 to 60% product stickiness at Textline, five-plus yearsTextline
- VolunteerDesign for Community First! Village, an NYT-featured nonprofitOff the clock
- PipelineStood up outbound and fixed lead quality. Pipeline grew every month afterVida
- AdvisorBettervoice (acquired) and a handful of other early-stage SaaS startupsOff the clock
- A.I.Love it, use it, sell it, build it, and market it. Daily, and usually all at onceHow I work
- IterationI test and iterate on products, marketing, and sales more than mostHow I work
- ProcessI obsess over process. It’s the only way to scale anythingHow I work
- ProfitKept $6M+ a year in profit across multiple products and acquisitionsInunity
- MergersOversaw multiple product mergers, with results like 80% customer retentionInunity
- Experience15+ years building SaaS through regulated markets, raises, and profitHow I work