Hi, y’all.

I’m Jordan Gadapee, a GTM and product software executive in Denver. I build the product, or the pipeline that sells it. Sometimes both. Lately that’s meant being CMO at Vida.

• Get in touch
• LinkedIn

In random order

• Exits
  Textline and Radius, both built from the early days and both acquired
• Trail runner
  Foothills of the Rockies, mostly. Dirt and a view beat a fast split
• Patents
  Invented and patented the first HIPAA-compliant SMS solution
• Degrees
  BFA, MA, and MFA, all in graphic design. Louisiana Tech, then Iowa
• Girl dad
  Two daughters, both amazing teenagers. My best work, by a mile
• Funding
  I’ve had the privilege of helping companies I’ve worked for raise $175M+
• Dune
  All-time favorite book. I co-founded a book club and love to read
• Work
  Sleeves-up exec. I love design, dabble in code, and nerd out on process
• Darts
  I sling in a league. Usually cricket. Happy to talk shop over a beer
• IPO
  Took an AI company public with a team of fewer than ten. Yes, ten
• Professor
  Taught design and wrote curriculum for Iowa and Illinois State
• SMS
  Three business texting platforms as CPO. 10k+ users, billions of texts
• Foodie
  Really great food and really cheap food. Both, enthusiastically
• Austin
  Founded Radius’s second HQ there as the team grew from 10 to 150+
• Public company
  Drove the story to IPO and contributed to the S-1 filing along the way
• Dog
  Happy owner of the greatest one on earth. Not up for debate
• Revenue
  Grew Textline from an MVP to $12M in ARR, one customer at a time
• Video games
  Love to play them. Founded and sold a game downloads site in college
• SEO/AEO
  Improving Vida’s results one day at a time. Page four to page one
• 26.2 miles
  Finished the Austin Marathon, plus dozens of halfs along the way
• Donate Design
  Co-founded the first U.S. nonprofit student-run studio. Still going
• Tokenized
  The first-ever stock tokenization timed to the same moment as an IPO
• Compliance
  HIPAA, GDPR, TCPA, SOC 2, 10DLC, CTIA, CCPA. Shipped under all of them
• CPO
  Twice. Textline, then Inunity, a business messaging company
• Manager
  Love recruiting and hiring. My teams boast higher-than-average tenure
• Agency
  Founded and ran a digital agency before any of this. Sold it, too
• Product
  Maintained 50 to 60% product stickiness at Textline, five-plus years
• Volunteer
  Design for Community First! Village, an NYT-featured nonprofit
• Pipeline
  $4.75M in pipeline growth in 8 months, from better leads and outbound
• Advisor
  Bettervoice (acquired) and a handful of other early-stage SaaS startups
• A.I.
  Love it, use it, sell it, build it, and market it. Daily, and usually all at once
• Iteration
  I test and iterate on products, marketing, and sales more than most
• Process
  I obsess over process. It’s the only way to scale anything
• Profit
  $6M+ a year in profit while overseeing multiple products and acquisitions
• Mergers
  Oversaw multiple product mergers, with results like 80% customer retention
• Experience
  15+ years building SaaS through regulated markets, raises, and profit